When does a science story “end”? Never, probably. Science keeps voyaging on eternally in search of truth, and few if any stories in science truly “end”. But as science communicators of any stripe, we routinely have to make decisions about when a certain story has run its course; when the PR ship has sailed and the news cycle has ended. As scientists, we’re lucky if we have to consider this and should be grateful if and when our science even attracts media/science communication attention. But the point of today’s post; perhaps an obvious one but to my mind worthy of reflection on; is that scientists are not slaves to the PR machine– as a flip side to the previous self/science-promotion post, at some point we may have to say “This story about our research is done (for now).”
I routinely reflect on this when the media covers my research; I always have. My recent experience…
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THE EMPEROR 